Openstage is emerging as a critical infrastructure player for artists seeking direct control over their fan relationships, offering a unified system that consolidates data scattered across social platforms, streaming services, ecommerce tools, and ticketing providers.

More than 600 artists and 30 million fans now use the platform.

The company’s tools allow artists to collect first-party fan data, segment audiences, deliver targeted campaigns, and power direct-to-fan experiences such as ticket unlocks, fan clubs, presales, and community engagement. Major artists including Lana Del Rey, Oasis, Paul McCartney, Bad Bunny, Radiohead, and Hayley Williams have used Openstage to offer exclusive access, prioritize loyal fans, or manage global fanbases.

Openstage executives argue the industry is leaving demand—and revenue—untapped by relying on intermediaries.

“When artists go direct, demand is always there to meet supply,” Chief Strategy Officer Rob Sealy said in a press release, noting that 98% of ticketed events do not sell out.

Chief Product Officer Rob Abelow emphasized the need to simplify the landscape: “There’s no world where artists should be stitching together ten different tools just to understand who their fans are.”

Openstage positions itself as the central layer that allows artists to deliver more personal, meaningful fan experiences—while maintaining ownership of their audience.